Wednesday, November 09, 2016

Tuesday, October 11, 2016

Amazon Niche & Keyword Research Bangla Tutorial

Ultimate Amazon Niche Keyword Guideline

Ultimate Amazon Niche Keyword Guideline


Welcome! to series tutorials on Amazon Affiliation. Today an essential topic of Amazon Affiliation will be discussed that is Ultimate Amazon Niche Keyword Guideline. Improper niche selection will cause failures and errors. The irregular implement of niche selection will bring negative outcomes for a long time ever, and all investment would be in vain. So, this part is so sensitive to apply and work. Before going to an extended discussion let’s know about Amazon and the ways of passive income using it. 

What is Amazon?

Amazon.com, Inc. is an American electronic commerce company with headquarters in SeattleWashington. It is the largest Internet-based retailer in the United States. Please learn more things about Amazon from Wikipedia. As this is not our topic, we won’t discuss in details about it.
How To Do Passive Income Using Amazon Affiliation? Is it possible, though? If yes, How?
Let’s have a basic idea about Passive Income in brief: Passive income is an income received on a regular basis, with little effort required to maintain it. Is it possible to do passive income? If possible, how much possible? Learn all these things from these articles: Passive income Article 1, Passive Income Article 2, Passive Income Article 3, Passive Income Article 4.

 Keynotes of This Article

  • Profitable Amazon Product Selection or Niche Selection.
  •  Main Keyword, Product Keyword, Accessories Keyword and Vertical Keyword Selection.
  • Perfect Use of Keyword Research Tool Long Tail Pro (Platinum) – the best keyword research tool on the market.
  • Authority Site Keyword Research
  • A Good Theme Review for The Niche Site.

Profitable Amazon Product Selection or Niche Selection

  • Does People Buy The Product Instantly? [Best Things To Ask Yourself and Your Friends]
  • Select Product That Doesn’t Require Hours of Research Before Buying [Best Things To Ask Yourself and Your Friends]
  • Product Average Review must be 50+. Otherwise, it shows people buy such product in a very less amount. It would result in less profit for ours.
  • Product price should be $50-500. This range is profitable because the amount of commission for $50 is $3-4 that is minimum, and the commission amount for $500 is $30-40 that is a good price. Product price of above $500 is not suitable because people buy less product from the online source in this price range. Price Range Should be $50-500. It is appropriate for the beginners only. If you have the budget of 10-20,000 for a single site, then you can think beyond this range. But it would be risky for the newbies.
    An essential point is Amazon saves all the cookies only for 24 hours. It means, if any visitor buys any products within 24 hours then you will get the commission otherwise you won’t. So, select the product which people buy quickly without wasting time. For example Haunting Binocular, Pull Up Bar, Baby Toy Stand etc.
  • Which niche should you work? Suggestion for the beginners
Please work with the following categories like
* Home, Garden & Tools  
* Beauty, Health & Grocery  
* Toys, Kids & Baby  
* Sports & Outdoors
In these categories, all the products are evergreen, no burden of commission and conversion rate is higher. Other categories are also workable, but these are friendly for the newbies. Please watch out all category products including sub-categories From Here.
Main Keyword, Product Keyword, Accessories Keyword and Vertical Keyword selection (The following criteria are mandatory for selecting Main Keyword)
i. Monthly Local  Search Volume:  Keep the monthly search volume in the range of 1000-5000. It is profitable to compete with less search volume keywords. Otherwise, the budget should be higher. To check the monthly search volume, please use the Google Keyword Tool as following:
See, My keyword “best pull up bar” contains the search volume of 1600 monthly. It fulfills our criteria.
Evergreen search volume

ii.  Seasonality/Ever Green: This term indicates the equal sales all over the year. A good average amount of sales each month. We can see the search volume is evergreen. Please search this keyword “men winter coats” and you will find a result like the following image:
seasonal search volume
Look at the above picture, some months got more search and some months got less search. It should be better idea having the average sale all over the year equally for continuous passive income. So it would not be a good decision to work with such product.
iii.  Buyer Keywords: One of the best ways to do this is to target “buyer keywords” or keywords that show buyer intent. i.e. that someone is in the phase of being ready to buy and aren’t just browsing or vaguely interested.

 You will get 200+ Buyer Keyword Suggestions from the following Link:

Click HERE to get buyer keywords link
Some Best Buying Keyword Pattern
  • Keyword Structure For Better Conversion
    • Best/Top Rated + Product Name
    • Cheap + Product Name
    • Quality + Product Name
    • Vs/Or/Compared to Product 1 / Product 2
    • Product Name + For Sale
    • Product Name + Review/Reviews
    • Bargain + Product
    • Best + Product Name + Online
    • Best + Product Name + Review
    • Best + Product Name + Year
    • Buy + Product Name
    • Where can i buy + product name
    • Product Name + Coupon
iv. Profitability: I have already discussed it in point 1.
v. Page Authority (PA) – Multiple results have less than 30, minimum 2 (Once you get over 40 – gets pretty competitive)
vi. Juice Page Links – Multiple results with less than 30
To tell about Juice Page Links in a single line:
The main way of acquiring Page Rank is through the acquisition of links from other websites with Page Rank to share. This is where the concept of Link Juice comes from. Link Juice provides a way of illustrating and conceptualizing how Page Rank flows between pages and websites. Read Details Juice Page Links 01 ও Juice Page Links 02 
vii. Weak sites in the top 10 (forums, other niche sites or Affiliate Sites, Q&A sites, Article Directories, YouTube Videos, Yahoo Answers, ezinearticles.com,  Squidoo pages and other user-generated content, etc.)
Hope, I need not talk about Weak Sites as I have mentioned in brackets.
viii. The title of Page – Does it include the keywords?
When you finalize a keyword, please observe how many sites have the same keyword in titles. Fewer sites, more profits due to less competition. But if more than three sites have same titles then it would be negative for us to compete.
ix. Nice to see Newer Sites: the number of sites in the top 10 results less than one-year-old.
It is a positive sign of having site ranking of below one year. Because, if they can, we can as well. So look for one site among ten sites that have ranked below one year.
x. Domain Authority (DA). Domain authority is a measure of the power of a domain name and is one of many search engine ranking factors. Domain authority is based on three factors: Age, Popularity, and Size. SEO gurus Moz can be credited with the metric known as DA or domain authorityKnow Details. There should be two sites in top 10. DA should be under 30.
xi. Keyword Competitiveness (KC): Keyword competition is the measure of how difficult it will be to rank for a particular keyword. The competition for a keyword can vary depending on how popular the keyword is and industry competitionThe Ultimate Guide to Keyword Competition
My suggestion is to keep under 30. Search about LTP.

Let’s see some Keyword Selection Example

Amazon Affiliate Marketing

  • Amazon Affiliate

    • What is Amazon Affiliate Marketing
      • Why I prefer
      • How Much They Pay
        • Product Sold Less than 6 in a month = 4 % of total sales
        • Product Sold more than 6, Less than 31 = 6 %
        • Product Sold more 31 = 6.5 %
        • Note: Some time affiliate commission depends on Product Category
      • What’s the payment solution
        • Best Convenient Way is to get a Payoneer Card and Use US Bank Payment Service
        • You Can Apply for a Payoneer Card from http://bit.ly/GetAPayoneer (Ref: Link)
      • How to create an Account
        • You can create Amazon Affiliate Account from https://affiliate-program.amazon.com/. However, you do not need to create account right now. Have to do it after creating our first website.
    • Why Amazon
      • Low Competition
      • Exact Match Search
      • Better Conversion Rate
      • Bulk Product Sale
      • Related Product on purchase Category
      • Amazon itself a sales page!
    • How the Amazon Affiliate Marketing Model Works
      • Step 1: You Send Your Traffic to Amazon.com
      • The Visitor search and select a product and buy
      • You get the commission
  • Product Selection
    • Product to promote
      • Visit Amazon.com best seller product page: http://www.amazon.com/Best-Sellers/zgbs
      • Dive into categories you want to work!
      • Build a list of category and product you want to promote (make sure the product last long and you know about it and last but not least, you love to promote the product)
      • The product price at least should be 100 $
      • Select products that have relevant vertical market (Like Bicycle – Vertical – Helmet / Accessories)
      • Look at the categorie’s product customer reviews (at least 10, it indicates the product have decent number of customers)
      • Don’t select the trending most popular products (Like PS 4, iPhone 5, Kindle Fire)
      • Select product what are people desperately seeking and really want to spend some money on it!
      • Finally build a list of products / Categories following the criteria mentioned above
    • Keyword Research
      • Customer Buying Process – The AIDA Principles
      • Example of Web Research for a Digital Camera
      • One things to remember – The Closest term of of Buying Keyword you choose, the more conversion you get!
      • Keyword Structure For Better Conversion
        • Best/Top Rated + Product Name
        • Cheap + Product Name
        • Quality + Product Name
        • Vs/Or/Compared to
        • Product Name + For sale
        • Product Name + Review/Reviews
        • Bargain + Product
        • Best + Product Name + Online
        • Best + Product Name + Review
        • Best + Product Name + Year
        • Buy + Product Name
        • Where can i buy + product name
        • Product Name + Coupon
      • Build a list of keywords following all the criterias
        • Minimum Exact Search Volume of 1500 – Better to have at least 2500 to 3500
        • Having lot of long tail keywords having a decent search volume of average 100 to 500
        • Having a lot of vertical keywords having a decent search volume of average 100 to 500
        • Must have the products available on Amazon (Priced at least 100 $ for main product)
        • The search volume should be ever green, have to check it from Google Insight
      • Keyword Competition Analysis
        • These are easily outrank-able site
          • Do most of the sites use the exact keyword in the Title of their page?
          • Lots of root domains are bad.
          • I LOVE to see multiple “weak” types of sites ranking: forums, yahoo answers, ezinearticles.com and other article directories, squidoo pages, other niche sites, or other user generated content
          • Low PageRank (1 or 0 preferred) combined with low juice page links (30 or less preferred) – at least 2 in top 5!
          • Multiple sites with Low Juice Page Links (at least 3 result having below 10 juice pages)
          • Low Page Authority is always great to see (at least 2 page below 30 page authority in top 10)
          • If top 10 has lots of eCommerce stores listed (amazon, walmart.com, bestbuy, etc), I usually skip – Google tends to rank eCommerce sites better for eCommerce related terms.
          • On the other hand, I like to see information type sites (ehow, squidoo, etc) for information based keywords. Or lots of Adsense based sites also tells me I might have potential to rank (if other criteria above is met).
      • Live Class about Keyword Research Tools
        • Google Adwords
        • LongTailPro
    • Keyword Finalization
  • Website Creation & Architecture
    • Domain Finalization
    • Domain-Hosting Buying & setup
    • Website Theme and Plugin Issue
    • Website Navigation & structure
    • Content Development Plan
    • Content Publish
  • Marketing & Lead Generation
    • Search Engine Optimization
    • Social Media Marketing
    • Email List Building
    • Content Marketing (Video, Article)
    • Others Marketing
  • Monetization
    • Amazon Link Placement
    • Conversion Rate Optimization
    • Try for recurring sales
    • Lead Nurturing